CRUX: The Agile Approach to External Data Integration

<p>External data integration is crucial for organisations seeking to enhance their understanding of customers, markets, and industry trends.</p><p>By leveraging data from external sources, businesses can gain valuable insights, make informed decisions, and identify new opportunities. But what challenges arise when implementing external data integration, and how can companies navigate some of the common pitfalls?</p><h2>In this episode of the EM360 Podcast,&nbsp;<a href="https://www.linkedin.com/in/weckerson/" rel="noopener noreferrer" target="_blank">Wayne Eckerson</a>&nbsp;speaks to&nbsp;<a href="https://www.linkedin.com/in/danklynn/" rel="noopener noreferrer" target="_blank">Dan Lynn</a>, SVP of Product at&nbsp;<a href="https://em360tech.com/solution-providers/crux" rel="noopener noreferrer" target="_blank">CRUX</a>, about:</h2><ul><li>External data integration and its advantages</li><li>Addressing challenges</li><li>Best practices and avoiding common mistakes</li></ul><br/><p><br></p>