CRM Guru Paul Greenberg: Purpose of Delight

<p>The Big Themes:</p><ul><li><strong>A sprint to the finish line:</strong> Digital transformation doesn’t just mean changes in our business models. We’re seeing a fundamental change in our culture.</li><li><strong>Truly engaging with customers:</strong> Not only you are benefiting yourself, but you are also benefiting others – and that’s true empathy.</li><li><strong>Seven and a half billion people on this planet:</strong> We all want to be happy, and that journey to happiness is not a bad thing.</li><li><strong>Amazon makes zillions of dollars with Prime:</strong> If they say it’s going to be delivered on November 6th, and it shows up on November 5th you go wow!</li></ul><p>The Big Quotes:</p><p>“Ryanair CEO Michael O’Leary said, ‘If I had known that being nice to customers would have worked so well, I would have done it a lot sooner.’”</p><p> </p><p>This episode is brought to you by BMC Software.</p><p> </p>