CRM & Marketing Operations with Travis Johnson

<p>In this episode we go into the operational side of marketing: how to run all the systems and data that power a company's sales and marketing efforts. We talk to Travis Johnson, who leads marketing operations at Velo3D.</p><p>We talk through how they run Salesforce and Marketo together, how they structure their data in the systems, how they do campaigns, attribution, and lead scoring, and much more.</p><p>Give this episode a listen to learn from Travis how to built out a whip-smart operational machine for your own company's marketing engine.</p>