Criteo's Barry Adams on traffic shaping, sustainability and the programmatic ecosystem

<div>In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, <a href="https://www.criteo.com/">Criteo</a> and GM <a href="https://www.bidswitch.com/">BidSwitch</a> joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024.<br> <br> Tune in as Adams discusses:<br> <br> </div> <ul> <li>• Ad tech’s carbon footprint and the work being done to curb it</li> <li>• The industry's readiness for a cookieless future</li> <li>• The trends, and economic challenges, shaping the ad tech industry</li> </ul>