Creating Viral “Hooks” with Jake Thomas

<p>Today, I'm interviewing Jake Thomas. Jake runs a site called Creator Hooks and I love this site. I reached out to him to see if he come on to the show and talk about his experience in starting up this resource. How he got his beginnings in digital marketing and, really to hear his story. I found the work that he does in Creatorhooks.com to be so fascinating. And, basically, in a nutshell, what he's done is he's created a site and an email that comes to your email box on Mondays and shows you as a business owner the things that went, you know, kind of viral if you were that had Creativehooks to the YouTube videos that he's suggesting. But it goes way beyond YouTube. It really gets into the psychology of what's causes material and content to take off for the public or for your audience. I really just love talking to people who have got these creative ideas, bring them into reality and it was such a joy to talk to Jake and I know that you're going to be really interested in his story. Enjoy...</p> <p>Jake Thomas is a marketing nerd and Golden Retriever lover. He's the writer behind Creator Hooks, a newsletter that reveals the secret psychology of what makes people click and helps you write better YouTube video titles. He recently quit his dream job to go all-in on entrepreneurship and hopes that everyone can experience the joy and freedom of making the same leap. He lives with his wife and dog in Tampa Bay, Florida.</p> <p>He shared this - "My last tip would be kind of - Celebrate all wins. Like, right at the stage where I'm at with Creator Hooks, I'm celebrating every subscriber. I go check my account, 'Oh, I got another one and that's what excites me along with the feedback but it wasn't getting that at first. And, with Golden Hearts with my dog blog, that's my income so I'm kind of judging my success based on how much money I'm making but I'm not there with my Creator Hooks yet and when I first started with Golden Hearts I was judging my success like 'Oh two people got into the website today. I still remember