Creating Video Content For Your Community with Steve Dotto

On this week’s podcast I am interviewing the lovely Steve Dotto, who is a well-known speaker in the social media space. Steve is the business owner of Dotto Tech, but his career actually started in television. Steve creates a crazy amount of content, so I thought he would be the best person to talk to us about video content creation.   Key Takeaways Covered In The Podcast • Creating content is about creating a conversation. • Our audiences are getting far more sophisticated and demanding. • People want intimacy with a content creator – feels more personal. • Your audience want access to you, so they feel more connected. • Your audience doesn’t judge you, they want you to succeed. • Not everything has to be polished and perfect. • Give yourself the same grace you would give others – we all get imposter syndrome sometimes! • Listen to what your audience asks for and be guided by them. • You want to create content for an appreciative audience. • Creator burnout is a big issue – Don’t over-do It, make sure you give yourself a break if you need one. • There are lots of different platforms and types of video content you can put out – Audio Podcasts, Video Podcasts, Live Streaming on YouTube/Instagram/LinkedIn, Webinars, Recorded Videos. • When people watch your video on YouTube, they are watching with intent. • People who click your video on YouTube are interested in hearing what you have to say, this is your chance to start building a relationship! • Recognising which platform you are creating your video for is key. • If you are going to live stream, you have to create an intent for people to come and view it. • Video is not just “putting it out” – it needs thought behind it. • Think of YouTube as a search engine. • You don’t have to put your video on every single platform, just the platform it is most suitable for and will be most received. • When we create content, we create it for search, not for subscribers. • You could use your extra time right now to