Creating Simple YouTube Videos Under 60 Seconds – Niko Sougias [AW 139]

Guest host and shop tour with Niko Sougias, Charlie's Foreign Car, Encinitas, CA. Niko says customers want explanations about their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it. <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Watch Full Video Episode <a href="https://www.youtube.com/watch?v=GC2daM_LiEA" target="_blank" rel="noopener">HERE</a></span></p> Niko Sougias, <a href="https://www.charliesforeigncar.com/" target="_blank" rel="noopener">Charlie's Foreign Car</a>, Encinitas, CA <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Show Notes:  </span></p> <ul> <li style="font-weight: 400"><span style="font-weight: 400">Building was built in 1988- waterless car wash on every car, 17 bays, 16,000 square feet in total (with showroom)</span></li> <li style="font-weight: 400"><span style="font-weight: 400">People want explanations- make videos; technical education should have a time limit (60 seconds) </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Most watched video of 2023- control arm bushings</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Full-time employee (Jax) is the editor of videos  </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Audio- quality is important with wireless mics</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Pre-Covid work- maintenance </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Post Covid work- boom of work, customers are authorizing more work to be done, almost doubled ARO</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Challenges- keeping loyal customers happy while being booked 2 weeks out</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Future think for 2023- monitoring new car sales with interest rates rising </span></li> <li style="font-weight: 400"><span style="font-we