Creating Effective PR Campaigns with Rachel Allison | Axe & Saw

<p>In today&#39;s episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe &amp; Saw, and someone who regularly advocates for Diversity, Inclusion &amp; Equity in her work. </p> <p><br></p> <p>This episode covers:</p> <ul> <li>Working in PR</li> <li>Building your own agency</li> <li>The difference between good and bad PR campaigns</li> <li>Working for a small vs large agency</li> <li>The evolution of the PR industry</li> </ul> <p><br></p> <p>If you&#39;re in the PR agency or simply interested in PR, this episode is a must-listen! </p> <p><br></p> <p>If you&#39;re new around here, make sure you&#39;re following Girls in Marketing on social media:</p> <p>LinkedIn: https://www.linkedin.com/company/girls-in-marketing/</p> <p>Instagram: https://www.instagram.com/girlsinmarketing/</p> <p>TikTok: https://www.tiktok.com/@girlsinmarketingg</p>