Creating Content that your perfect customer will love

In today’s episode of the podcast I talk all about how you can use the knowledge you have of your perfect customer to create content for social media they are going to love!   KEY TAKEAWAYS COVERED IN THE PODCAST   We have to think about our perfect customer when we are posting on social media. When we think about our perfect customer, we have to go deeper than just gender, occupation, location, etc. We need to know what their pain points are, what their aspirations are and what they do in their spare time. A pain point is a problem your customer has that your product or service fixes. Understanding who your perfect customer is really helps you to create content that really serves them. People love emotion – post content that gets their emotions. If you have your perfect customer at the heart of all your content, it will ultimately perform better as you are speaking directly to them.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  Before you post ANYTHING on social media, think back to your perfect customer and make sure your content is interesting, valuable or entertaining for them.  HIGHLIGHTS YOU SIMPLY CAN’T MISS  Defining your perfect customer 07:12 How to create content for your perfect customer 22:10   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE  https://teresaheathwareing.com/captivate-podcast/the-importance-of-creating-your-own-customer-avatar/ (How to find your perfect customer – podcast episode) http://www.teresaheathwareing.com/buildmylist (Build My List Course) https://www.instagram.com/dollarshaveclub/ (Dollar Shave Club) https://www.instagram.com/marthabrookldn/ (Martha Brook)   Transcript Below   Hello and really warm welcome to this week's episode of the podcast. How's things. So I thought I would just have a quick check in and a quick hello. If you've not listened for very long, or if you're brand new to the podcast.   Welcome. I am really grateful that you've decided to listen to this and you know, s