Creating content that converts with Pamela Miller

Today’s episode of the podcast is an interview with Pamela Miller. Pamela is a Marketing expert & content creating fairy godmother. She teaches service-based female entrepreneurs, how to cut the content overwhelm and show them how to turn blogs, social media posts, emails, videos…into web traffic creating, lead generating sales army. So, you can save your time, automate the process more & scale your business with ease. In this interview, we talk all about creating content specifically for your audience, how to come up with content that coverts, and repurposing your content to save you time!   KEY TAKEAWAYS COVERED IN THE PODCAST   Content creation is creating a piece of valuable information that you can put out there through various channels including social media, blogs, YouTube videos, podcasts. Content is designed to navigate people from being aware to actually buying from you. Content creation is not just ticking a box – you need to think about what you are actually putting out there and the journey your audience will go on. Doing nothing is not an option anymore. Instead of just box-ticking and posting on social media, you could be using this time to do other things on different platforms. You will not stay consistent if you are not doing something you enjoy – find the things that you enjoy! If you want to focus solely on one platform – do that! Don’t try and juggle them all. Once you have been putting content out for a while, you will have a lot of content you can then repurpose! You don’t always have to create from scratch and constantly come up with new ideas. Content distractions – We have to understand what our objective is and what our audience wants to see and post this type of content. Don’t get bogged down on things that are not of value for your audience. Use content wisely that is in tune with you! Think about what you are trying to achieve – what is your objective? Sales, audience building? Make this your priority.