Creating Content and Unifying the Plan with Justin Simon of TechSmith

<p>Justin Simon is the Global Content Strategy Manager at TechSmith, a company that has helped millions of first-time digital content creators create and share images and videos. Justin says companies should be publishing their best quality content for free and repurposing it in multiple ways. Google is getting smarter. Using the right keywords isn’t enough anymore. </p><p>0:00 Intro <br>1:06 Interview with Justin Simon <br>3:00 Old and new ways of marketing <br>7:38 SEO, keywords, Google <br>10:05 TechSmith <br>11:45 Rise of video <br>14:22 It doesn’t matter who creates the content <br>16:58 Unifying the content plan <br>19:30 Creating content for particular audience <br>22:12 Resonate with audience <br>29:56 Check out TechSmith <br>30:55 Outro </p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Justin: |<a href="https://www.techsmith.com/blog/captivate-podcast/welcome-to-the-visual-lounge/">TechSmith Visual Lounge</a> | <a href="https://www.linkedin.com/in/justincsimon/">LinkedIn </a>| <a href="https://www.techsmith.com/">Website</a> <br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a></p>