Creating Compelling Narratives Not Lists of Facts with Ineke Mushovic Wide Angle Research

<p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;"><strong>Ineke Mushovic,</strong> Executive Director of Wide Angle Research and Republican Rule, and <strong>Deepak Puri,</strong> CEO of The Democracy Labs, agree that candidates from the top of the ballot to the bottom can productively use strong images and provocative ads to draw in voters and drive a call to action. The Wide Angle Research approach brings video and storytelling techniques to down-ballot races and advocates looking to educate and persuade.</span></p> <p class="MsoNormal"><span style= "font-family: Arial, sans-serif;">Deepak and Ineke talk about:</span></p> <ul> <li class="MsoNormal"><span style= "font-family: Arial, sans-serif;">Use of political and advocacy ads to paint a dystopian view</span></li> <li class="MsoNormal"><span style= "font-family: Arial, sans-serif;">Need to tie issues together to make the point to voters</span></li> <li class="MsoNormal"><span style= "font-family: Arial, sans-serif;">Framing issues to tap into fear and an emotional response</span></li> <li class="MsoNormal"><span style= "font-family: Arial, sans-serif;">Using fear productively</span></li> <li class="MsoNormal"><span style= "font-family: Arial, sans-serif;">Making the argument in a concise and memorable way</span></li> </ul> <p class="MsoNormal"><span style= "font-family: Arial, sans-serif;">@TheDemLabs #WideAngleResearch #PoliticalAds #VoterPersuasion</span></p> <p class="MsoNormal"><span style= "color: rgb(0, 0, 0);"><strong><a style="color: rgb(0, 0, 0);" title="Wide Angle Research" href="http://WideAngleResearch.org" target="_blank" rel="noopener"><span style= "font-family: Arial, sans-serif;">WideAngleResearch.org</span></a></strong></span><span style="font-family: Arial, sans-serif;"> </span></p> <p class="MsoNormal"><span style= "font-family: Arial, sans-serif;"><span style= "color: rgb(0, 0, 0);"><strong><a style="color: rgb(0, 0, 0);" title="Republican Rule" href="http://RepublicanRule.org" target= "_blank" rel= "noopener">RepublicanR