Creating and exposing marketing gaps

Email Nurture Sequences are often the most forgotten part of an email funnel.<br /><br />The old ways of just sending your new lead a ton of information somewhat related to the thing you eventually want to sell them, is over.<br /><br />Like all things, marketing has changed.<br /><br />Inside of your Nurture Sequence the #1 thing you should focus on is getting your lead (the person inside of your email funnel) to say “YES!” to your course or membership, before you even invite them to join your course or membership.<br /><br />How do you do this?<br /><br />By getting them to actually consume the Nurture Sequence.<br /><br />And how do you get them to actually consume the Nurture Sequence?<br /><br />You intentionally create and expose gaps that validate the need for your lead to continue to consume your Nurture Sequence. <br /><br />In this episode of the 6-Figure Secrets Podcast I’m sharing:<br /><br />+ What gaps are in your marketing<br />+ How to create them<br />+ And how getting your lead to consume your Nurture Sequence (through these gaps) it increases sales inside of your email funnel<br /><br />RESOURCES: <br /><br />Find the blog post that accompanies this episode here: <a href="http://www.allisonhardy.com/blog1/creating-and-exposing-marketing-gaps" rel="noopener">http://www.allisonhardy.com/blog1/creating-and-exposing-marketing-gaps</a><br /><br />Grab Video Email Formula for $50 off! Now through 11.28.22: <a href="https://allison-hardy.mykajabi.com/offers/ahe5xXVx?coupon_code=BLACKFRIDAY" rel="noopener">https://allison-hardy.mykajabi.com/offers/ahe5xXVx?coupon_code=BLACKFRIDAY</a><br /><br />CONNECT WITH ALLISON:<br /><br />Follow Allison on Instagram: <br /><a href="http://www.instagram.com/allison_hardy_" rel="noopener">www.instagram.com/allison_hardy_</a><br /><br />DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?<br /><br />If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a