Creating a Referral Machine With Zero Spend - Toby Salado

<p><span style="font-weight: 400;">More listings, more money, better life</span></p> <p> </p> <p><span style="font-weight: 400;">We are closing in on a new year and hopefully all of you are planning out your goals for next year.  I dont usually get into end of year planning but, this is such a weird year that I felt like I should address this topic.  </span></p> <p> </p> <p><span style="font-weight: 400;">One of the reasons I felt like this was important is that unlike in other years is that everything has been changing so fast.  I know thats how it feels---everything is so different than it was last november.  When I say things are so different now Im not necessarily talking about politically or even economically even though areas are massively different than a year ago.  Im talking about the differences in how we live--how we work --fundamentally how we spend our time and attention.  And all this matters to a very large degree as we think about how we will attempt to reach more people and convert those people into listing their houses with you.</span></p> <p> </p> <p><span style="font-weight: 400;">Let me ask the question - what are you going to do this year that will propel you forward?  When i meet with teams and we decide on a 12 month business plan I usually take time and make sure that we are addressing the appropriate areas--some of this is getting the culture right--meaning that the culture is in alignment with where the team is headed.  Many times  in newer or smaller teams there simply is no unifying culture.  Once we address the soft portions of a team or business I like to get into the nuts and bolts.  I want to know how they retain existing clients and making them brand ambassadors when they are at work or at play.  How do they get new clients?  Where will they get new clients?</span></p> <p> </p> <p><span style="font-weight: 400;">Im gonna do a quick and dirty rundown of some of the things i am telling my clients to be mindful</span></p> <p> </p> <p><span style="font-weight: 400;">The first area I