Creating a Difference in the Market for Hypergrowth and Success

<p>On this episode, <a href="https://www.linkedin.com/in/mariapergolino/"><u>Maria Pergolino</u></a>, Chief Marketing Officer at <a href="https://www.linkedin.com/company/activecampaign-inc-/"><u>ActiveCampaign</u></a>, speaks about finding differentiation and what ActiveCampaign did to create a difference in the market.<br> <br> ActiveCampaign’s SaaS platform is a CRM and customer experience automation platform. The platform was launched in 2016 and boasts more than 150,000 customers, with an ARR of $200 million.<br> <br> Maria explains what she means by differentiation and says that it is not your typical start or approach with things like sales and marketing. ActiveCampaign built-in differentiation from the beginning with ten keys for hypergrowth and success.<br> <br> She says, “We created that customer experience in places where others weren't, which gave us this viral motion and allowed people to spread the word.”</p> <p><br></p> <p>Maria Pergolino - https://www.linkedin.com/in/mariapergolino/</p> <p>ActiveCampaign - https://www.linkedin.com/company/activecampaign-inc-/</p> <p><br></p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p> <p><br></p> <p><br></p> <p>#cloud #software #saas</p>