Creating A Celebrity Launchpad (true story)

<p><span style="font-weight: 400;">This is one of my favorite "dead, rich guy" stories about marketing at its finest. This lesson is one that's influenced how I create EVERY launch for EVERY funnel. </span></p> <p><span style="font-weight: 400;">It’s one of those stories that perfectly illustrates the concept of funnels being just catcher’s mitt for cash… And I really wanna explain why it’s so important to have a bulletproof launchpad for whatever funnel you’re getting out the door.</span></p> <p><span style="font-weight: 400;">Another thing that often happens with funnels is that you’ll end up creating a lot of products around the funnel itself. These products are often called “funnel dust” and you can leverage them to pay off the funnel! How? This is exactly what we’re gonna find out today… </span></p> <p><span style="font-weight: 400;">Grab some popcorn and get ready for a thicker wallet.</span></p> <p><strong>Key takeaways:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What I did in my most recent campaign (00:57)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">This strategy brought 150 grand in two weeks (04:28)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to recognize and leverage your funnel dust (08:21)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Here’s where to learn how to create a launchpad (13:16)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The way this famous marketer created buzz (18:12)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you NEED to have a launchpad ready (26:14)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">This is what I’ll teach at Offer LaunchPad in November (28:11)</span></li> </ul> <p><strong>Additional resources</strong></p> <p><span style="font-weight: 400;">Get your ticket for</span> <a href="https://offerlaunchpad.com/live-event-v1"><span style= "font-weight: 400;">Of