Create New Industry Categories

<p>Eric Ver Ploeg, founding partner of Tunitas Ventures, talks about how his seed-stage venture firm is helping entrepreneurs raise the best possible Series A. He shares his inspiring career journey into venture capital and expounds on the three key things he looks for in a potential investment. Additionally, he offers insights into the transformative shifts within the venture capital landscape, shedding light on the evolution of his personal viewpoints.</p><p><i><strong>In this episode, you’ll learn:</strong></i></p><p>[<a href="https://podcast.sure.ventures/episodes/tsse124-category-defining-companies-eric-ver-ploeg?t=3m24s">3:24</a>] One of the hardest and most aspirationally awesome things that a human can do is start a company.</p><p>[<a href="https://podcast.sure.ventures/episodes/tsse124-category-defining-companies-eric-ver-ploeg?t=7m16s">7:16</a>] Even an experienced entrepreneur needs help raising series A.</p><p>[<a href="https://podcast.sure.ventures/episodes/tsse124-category-defining-companies-eric-ver-ploeg?t=10m54s">10:54</a>] What does it mean to create a category-defining company today?</p><p>[<a href="https://podcast.sure.ventures/episodes/tsse124-category-defining-companies-eric-ver-ploeg?t=16m00s">16:00</a>] Back to the basics: defensibility and unit economics</p><p>[<a href="https://podcast.sure.ventures/episodes/tsse124-category-defining-companies-eric-ver-ploeg?t=23m30s">23:30</a>] How has the venture capital industry evolved and how have your perspectives changed? </p><p>The non-profit organization that Eric is passionate about: <a href="https://startx.com/?utm_source=the-sure-shot-entrepreneur-podcast&utm_medium=Episode-124&utm_campaign=category-defining-companies">StartX</a></p><hr /><p><strong>About Eric Ver Ploeg</strong></p><p>Eric Ver Ploeg is a founding partner at Tunitas Ventures, building on a successful angel investment track record. Eric is a 2x venture-backed startup founder, where he raised rounds from Kleiner Perkins, Mayfield, JMI Equity, VantagePoint, and others. He spent 11