Create compelling copy that converts with Kris Jones

<h2>Have you avoided writing for your business because you believe you aren't a good writer? Whether you believe yourself to be a good writer or not, following this method you can create compelling copy that converts.</h2> <p>To create compelling copy that converts, think about telling a story. Your audience becomes their own here while you are their guide to get to a specific solution.</p> <h3>You have a story to tell</h3> <p>Every experience you've had has led you to where you are today. You have the expertise and God has placed a calling on your heart to serve others who need the gifts and talents you have garnered on your journey. There are people waiting for you to tell your story so that they can connect with you and build a relationship with you and ultimately hire you to provide the solution they need.</p> <p><a href="https://amzn.to/3jkWbb4" target="_blank" rel= "noopener">Building a Story Brand by Donald Miller</a></p> <p>Beautiful design for your website means very little unless it's paired with meaningful copy. With meaningful copy, your website can become your biggest marketing tool.</p> <p><strong>Storytelling is an essential part of being your own brand. </strong></p> <h3>Copy and SEO</h3> <p>Robyn emphasized that you can't have good search engine optimization without good copy. Your copy should have good readability and include the use of keywords and key phrases throughout. In addition, it should be separated by headers and subheaders for readability.</p> <p>The written word connected with beautiful imagery helps you build an emotional connection with your soulmate clients. Include professional images of yourself on your website that help tell the story you are sharing through your copy. Images are also a good opportunity for SEO.</p> <h3>How to create compelling copy that converts in five minutes</h3> <p>Kris explained that when we've been in our niche for a period of time, we forget that other people don't know what we know. She calls this the <strong>curse of knowledge</strong>. We may talk ov