Create a Hook & Lead [Essential Copywriting Skills for Beginners & Pros]

Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210525 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=email&utm_campaign=20210525 (Sleight of Pen Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210525 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) These are the essential copywriting skills beginners must learn and pros must master… It all starts with Creating a Hook & Lead. (No, headlines are not first, but they’re coming soon.) In today’s episode, I dive into a whole pile of thinking on how to find and create the kinds of ideas that go into a successful hook and lead. This is just the first over a dozen episodes I have planned for you, a special series on the Essential Copywriting Skills. I often get the question, “Where should I start to learn copywriting?” And my new answer will be, this series! Assuming you’re already a Breakthrough Marketing Secrets subscriber, you DO NOT have to do anything to get these episodes.  They’ll be delivered to you as the regular daily episodes over the next few weeks.  (I still plan to do my weekly Mailbox Monday.) But you’ll want to pay close attention, because we’re packing in a lot of value here. https://youtu.be/8dBilkBqlQg (Get