CREATE A CONTENTMARKETING STRATEGY IN 3 STEPS

<p>#Contentmarketing #Strategy #Socialmedia</p> <p>Wouldn’t it be great to start your #contentmarketing program knowing it will work as intended? How satisfying would it be to be confident it incorporates the insights, ideas, and focus to create stories that captivate your audience members and turn them into loyal customers?</p> <p>Hi, i’m cally, from the international institute of digital marketing. Let’s look at #contentmarketing #strategy and how it boils down to decisions in three distinct areas:</p> <p>➢ <strong>Why</strong> – marketing and business purpose</p> <p>➢ <strong>Who</strong> – audience needs</p> <p>➢ <strong>How</strong> – unique brand story</p> <h2><strong>1. Identify your business why</strong></h2> <p>Define the business challenges and outcomes to address and achieve with #contentmarketing. In other words, figure out why you’re creating content and how you intend for it to help your business.</p> <p>Answer questions like these to zero in on the #contentmarketing goal:</p> <p>➢ <strong>What business need are we struggling to achieve through current marketing initiatives?</strong></p> <p>➢ <strong>How big is this need? How much will addressing it help drive our goals?</strong>.</p> <p>➢ <strong>What is the differentiating value?</strong></p> <p>➢ <strong>What is our ideal outcome with this process?</strong></p> <h2><strong>2. Determine your who (and what’s in it for them)</strong></h2> <p>Personas provide a helpful snapshot of defining attributes of your target audience, including demographic profiles, informational needs, goals they want to achieve, and content engagement preferences.</p> <p>Though developing a detailed buyer persona for each audience segment often is complex, get a head start by documenting the answers to these questions based on information you’ve collected:</p> <p>➢ Who is the audience? What are its defining traits and distinguishing characteristics?</p> <p>➢ What roles do its members play? What does their typical day look like?</p> <p>➢ What do they need to accomplish? What