Crafting a verbal brand identity – with Beth Farris

<p>Beth Farris is joining me today to talk about messaging. Like I’ve mentioned in previous episodes, branding is not just about the visuals, and Beth is here to tell you that you need both a visual <b><i>and</i></b> verbal brand identity to stand out and succeed.</p> <p>Beth is a business mentor and brand strategist for starting solopreneurs. She spent 18 years working in creative marketing communications for companies before starting her own business. And today, she loves helping others do the same by helping them get clear on their unique brilliance, business, and brand. <i>“Start with clarity”</i> Beth likes to say, <i>“and simplify your path to success.”</i></p> <p>Shownotes: <a href="https://petchy.co/shownotes/009/" target="_blank">https://petchy.co/shownotes/009/</a></p> <p>Connect with Beth here:</p> <p>Website: <a href="https://www.beth-farris.com/" target="_blank">https://www.beth-farris.com/</a></p> <p>Newsletter: <a href="https://www.beth-farris.com/insights/" target="_blank">https://www.beth-farris.com/insights/</a> </p> <p>LinkedIn: <a href="https://www.linkedin.com/in/bethfarris/" target="_blank">https://www.linkedin.com/in/bethfarris/</a> </p>