Corporate Image Ultimately Determines Business Success

<p>Guests:</p> <ol> <li>Steven Hart host of ‘Trailblazers’ and the creator of ‘Brand In Demand’</li> <li>Karen Yonkovich Host of ‘Good Girls Get Rich’ podcast and the creator of the ‘She’s Linked Up’ LinkedIn strategy program.</li> </ol> <p>Welcome to Your Business Matters, a podcast of EXIM Bank Jamaica where we bring thought leaders together on thought-provoking ideas and methods to help grow your business</p> <p>A picture is worth a thousand words but your brand image could make you millions of dollars. Creating a corporate image is hard work, protecting it requires discipline. A brand represents a collection of people's perception of your business' customer service, reputation and logo, all of which is aimed at building trust with a business' target audience. Believe it or not, consumers pay attention to the fine details of a business. From the mission statement to business' email address, these elements combined paint a picture of who your business is as a person and helps&nbsp; determine whether or not your business is trustworthy. When built and sustained in a positive light, corporate image brings about several benefits which include brand loyalty and improving recognition but is a good corporate image directly proportional to business success? In 2017,&nbsp; popular children's brand 'Toys R Us' filed for bankruptcy with over 1 billion US dollars in debt. The toy company is one of America's&nbsp; largest toy store chains with a strong media presence and customer loyalty. In 2019, Toys R Us was acquired by Tru Kids and since then only kept two physical locations opened for business according to<a href="http://collectivecampus.io/"> <u>collectivecampus.io</u></a>. and<a href="http://cnbc.com/"> <u>cnbc.com</u></a>.&nbsp; &nbsp; The store closed the doors of its only two remaining locations in January 2021 after several years in&nbsp; business due to hardships faced by the pandemic. Here is a toy store, trusted household brand and America's number one toy retailer since inception, now in debt, calibrating