Core Values: Know Them, Live Them [THA 314]

How do you stop having a job and start having a business? It all begins with the foundation of core values. Don't 'thesaurus' your way to writing them down once on a piece of paper. Your core values are the essence of who you are and what you stand for. And guess what? Your company's core values involve your entire team too. <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Watch Episode <a href="https://www.youtube.com/watch?v=DUeMCX7-MNw" target="_blank" rel="noopener">HERE</a></span></p> Aaron Woods, <a href="https://www.xtramileautocare.com/" target="_blank" rel="noopener">X-tra Mile Auto Care</a>, Stillwater, OK. Listen to Aaron’s previous episodes <a href="https://remarkableresults.biz/?s=aaron+woods" target="_blank" rel="noopener">HERE</a> Judy Zimmerman Walter, <a href="http://www.zimmermansauto.com/" target="_blank" rel="noopener">Zimmerman’s Automotive</a>, Mechanicsburg, PA. Listen to Judy’s other episodes <a href="https://remarkableresults.biz/?s=judy+walter" target="_blank" rel="noopener">HERE</a>. <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Show Notes:</span></p> <ul> <li style="font-weight: 400"><span style="font-weight: 400">It is not what we do, it's who we are at our very inner core.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">A core value provides that concrete foundation for us to be able to build people and build companies.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">You do things better when you know where you start, stand, and where you're starting from.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Core values give that navigational beacon for everybody to be rowing in the same direction at the same speed.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">How do we know how to measure accountability without knowing what to measure it against? And what better thing to measure accountability against than the