Copywriting and the Edge of Risk

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast220.jpg" /> <br />One thing that’s new to you when you become a copywriter, unless you’ve owned a business, grown up in an entrepreneurial family, or been in a business-like music or acting, or professional sports --<br /> That one new thing is risk.<br /> It’s not that risk doesn’t exist anywhere else; of course it does. It’s that there are unique kinds of risk in copywriter that will be new to you. I haven’t heard anyone else talk about this before, so I wanted to give you something you could really dig your teeth into. And that’s what we did today.<br /> So here’s why we tackled this topic. It’s because risk is here, and most people in copywriting don’t know how to deal with it in a way where they end up winning most of the time. I’d like to help change that.<br /> I put this show together to:<br /> - encourage you to take some of the risks you’ve been reluctant to take<br /> - help you start to weigh upside and downside in any risk you are considering taking<br /> - and give you a framework to look at risk, since it’s such a big part of copywriting in so many dimensions.<br /> There are many kinds of risk a copywriter faces — as does a business owner whose marketing is based on direct-response copy.<br /> We covered many of them briefly. What we zero’d-in on and spent more time on was what I call “internal risk.” That is, going beyond who you think you are now to do the things you really want to do!<br /> In that area, there are certain kinds of risk I believe you need to take, in order to grow — and one particular risk you should NEVER take, as doing so will constitute not being true to yourself.<br /> Also, we covered where to get advice about taking a risk you’re thinking of taking, as well as the two kinds of people you really shouldn’t ask at all! <br /><br /><br><a href="https://copywriterspodcast.com/audio/listen.php?f=1241&m=download">Download.</a>