Copywriter Story Secrets

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast147.jpg" /> <br />One of my best-performing sales letters took three months to write. A big part of the time it took to write it had little to do with the headline or the rest of the copy.<br /> The letter crushed it. Literally. We broke the server the first day. This was for a small company and total sales were over $1 million on their mentoring program I had written the sales letter for.<br /> To prepare for that letter, I sought out stories from people in the marketplace who would end up being prospects and customers for the mentoring program.<br /> When I did the interviews, talking to people who were very different from me, I learned things about their motivations and their preferences that never would have occurred to me on my own.<br /> I don’t think the letter would have broken $1 million in sales or sold out in three days if I hadn’t done the work to get those stories out of prospective customers.<br /> Today, we talk about getting stories before you start writing your copy. In this fast-paced show, we cover:<br /> &gt;Why it’s important to get stories from clients and their customers — two reasons most copywriters never consider<br /> &gt;How most people screw this up… and… how to fix this<br /> &gt;Who you want to talk to (far more types of people than you think now)<br /> &gt;How you want to talk to the people you’re getting stories from (vitally important — makes all the difference)<br /> &gt;What kind of questions to ask<br /> &gt;What you want to get from the people you interview<br /> &gt;What to do with what you get<br /><br /><br /><br><a href="https://copywriterspodcast.com/audio/listen.php?f=956&m=download">Download.</a>