Copywriter-Fueled Product Creation, Part 1

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast177.jpg" /> <br />I really got a lot out of interviewing my friend and former mentoring client Chris Haddad over the last two shows. <br /> One of the things that struck me about what he said was: That he creates products exactly, or almost exactly, the way he writes sales letters and VSLs.<br /> I’ve been doing that for so long myself that I had forgotten most people don’t know about this trick. And if they know about it, they don’t do it.<br /> Then, last week, I did a consult for a client who wanted help planning a new product. I realized this would be the perfect opportunity to reverse-engineer what I did and share it with everyone who listens to the podcast.<br /> This is information I’ve been using for years, but frankly it’s never occurred to me to share it before.<br /> However, it just did occur to me, so let’s do it. If you are planning to create a new product, or fix one that isn’t very popular… then this will be valuable to you.<br /> Now, a lot of people still try to create products using the “Field of Dreams” approach. I’m referring to the Hollywood movie about baseball, which has the memorable, but financially toxic, line in it: “Build it and they will come.”<br /> Hey, even Hollywood, which lives in a magical world of its own, doesn’t entirely just build a movie and hope the audiences will come. They do test screenings of different versions of a movie to see which one audiences like better before they release a movie.<br /> But we’re not Hollywood, and especially when you’re creating a product for a particular niche, rather than a mass movie-going audience, you have access to better information than Hollywood does when they try to come up with a new movie that’s familiar, yet different. And, if the stars align, something good enough so a lot of people are willing to pay to watch it.<br /> I do consultations for people, usually on their sales copy after they’ve got the product done and when they’re just about ready to launch.