Conversational Copy: How to Make Your Marketing 10x More Authentic

<p>Does selling ever make you feel gross? In today&rsquo;s episode, you&rsquo;ll learn how to market and write about your products without the sleaze and hype.</p> <p>Nick Usborne&nbsp;has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without&nbsp;compromising your reputation or the integrity of your personal brands.</p> <p><br /> <strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to recognize hype and high-pressure trickery in online marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why conversational copy makes customers feel more comfortable</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How children can be more persuasive than the best advertisers in the world</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The simple test to determine if your sales copy is conversational or not</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why most of us are terrible at having conversations with each other</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The secret to writing your first draft of copy (and getting past the blank page)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to balance everyday language and the structure of your sales message </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why the little voice in your head will always give you the feedback you need</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;"><a href="https://everyonehatesmarketers.com/3-steps-to-write-copy-that-converts/"><span style="font-weight: 400;">3 Steps to Write Copy That Converts with Joanna Wiebe</span></a></li> <li style="font-weight: 400;"><a href="https://everyonehatesmarketers.com/marketing-psychology-behavior/"><span style="font-weight: 400;">Marketin