Content Marketing x Analytics, with Sid Khaitan

<p>In this episode I sit down with <a href='https://www.linkedin.com/in/sidktan/'>Sid Khaitan, Director of Content Strategy at Intouch Group</a>. We discuss the value of writing for different stages in the customer funnel, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers.</p> <p> </p> <p>Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/75723646'>Podscribe.com.</a></p>