"Content Marketing" with Joe Pulizzi 295

<p>This week we have<a href="https://www.joepulizzi.com/about/"> Joe Pulizzi</a> as a guest on the podcast! Joe Pulizzi is the Amazon bestselling author of <em>Content Inc</em>., <em>Killing Marketing</em> and <em>Epic Content Marketing</em>, which was named a “Must-Read Business Book” by Fortune Magazine. Joe's latest version of <em>Content Inc.</em> will be released May, 2021.</p><p><br></p><p>Joe has founded three companies, including the <a href="https://contentmarketinginstitute.com/">Content Marketing Institute (CMI)</a>, and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, <a href="https://www.joepulizzi.com/category/podcast/">This Old Marketing</a> with Robert Rose, has millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, <a href="http://theorangeeffect.org/">The Orange Effect</a>, delivers speech therapy and technology services to children in over 25 states.</p><p>Watch the recording <a href="https://youtu.be/IepvzOQKdr8">here.</a></p><p><br></p><p>Jim’s Hack: Drill down on what you’re doing right and what you’re doing wrong when it comes to your chances of getting someone to hire you.</p><p>Joe’s Tip: We all have limited resources. Do an audit and find 3 or 4 things to not do anymore in order to free up time to do other things exceptionally well.</p><p>Tyson’s Tip:<a href="https://www.zoho.com/social/features.html"> </a>Streamyard a live stream platform.</p>