Content Marketing Success for Technical Companies

<p><span style="font-weight: 400;">Wendy Covey, C.E.O. and co-founder of</span> <a href= "https://www.trewmarketing.com/"><span style= "font-weight: 400;">TREW Marketing</span></a> <span style= "font-weight: 400;">as well as one of ten most innovative entrepreneurs in America named by Wall Street Journal, joins me today to discuss content marketing and how the world of technology has been affected by aspects such as generational trends and the current COVID-19 pandemic. TREW Marketing is a content marketing agency which serves companies that are seeking to target technological audiences, and, as Wendy discusses, that requires being innovative and human friendly.</span></p> <p><span style="font-weight: 400;">Wendy shares how TREW Marketing came to be and what her hopes and fears are for the future of the company as well as the world of technology in general. She discusses what changes technology companies can expect to undergo within the next few years and how the world of technology has been and will continue to be impacted by changes in generational social behavior, something that she believes that effective leaders need to be able to keep up with. She, for example, hopes that technology companies will move away from the trend of being ahead in their solutions but behind in their operations, and she stresses how important that it is for technology entrepreneurs to know their audiences. She also approves, however, of how companies seem to be catering more toward their employees and providing benefits such as profit sharing and flexibility in hours.</span></p> <p><span style="font-weight: 400;">We also discuss what impacts the current pandemic have had on technology companies and how the need for changes with how things are done has generally been more challenging for baby boomers but a smoother transition for millennials, and Wendy shares what plans are on the horizon within TREW Marketing for 2021. Be sure to check out TREW Marketing and what they are up to, and also be sure to subscribe to</span> <em><span styl