Content Marketing: Knowing when Enough is Enough with Robert Rose

<p>If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. </p><p>Robert is the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute, as well as being a best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy and marketing.</p><p>He joins Amy on this episode of the Content 10x Podcast to talk about when enough is enough with your content, and how to measure impact. </p><p>Find out:</p><ul><li>Why content marketers should approach content like a game of golf</li><li>How to know when enough is enough and the problem with a ‘more more more’ approach</li><li>When it’s time to move from being a ‘content factory’ to having a more considered approach, and</li><li>Why setting objectives for your content, and what you’re trying to achieve with it, is vital to success… </li></ul><br/><p>Important links &amp; mentions:</p><ul><li>The Content Advisory contentadvisory.net/</li><li>Content Marketing Institute contentmarketinginstitute.com/</li><li>Robert Rose on LinkedIn <a href="https://www.linkedin.com/in/robrose/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/robrose/</a></li><li>Twitter https://twitter.com/Robert_Rose</li><li>Content10x.com <a href="https://www.content10x.com/" rel="noopener noreferrer" target="_blank">https://www.content10x.com/</a></li><li>Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/</li><li>My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)</li></ul><br/><p>Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.</p><p>Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content S