Content Marketing Doesn't Work The Way You Think | Ep. #676

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES <ul> <li>[00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think</li> <li>[00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.</li> <li>[01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.</li> <li>[01:20] You just have to keep in mind how conversions work.</li> <li>[01:38] The second school of thought is that quality wins over quantity every time.</li> <li>[01:50] <a href= "https://backlinko.com/">Backlinko</a> writes infrequent, high-quality content.</li> <li>[02:07] <a href= "https://www.hubspot.com/">HubSpot</a> posts the most content, but their quality isn’t as good.</li> <li>[02:44] However, they still do extremely well in rankings, conversions, etc.</li> <li>[03:08] Backlinko is worth less than HubSpot.</li> <li>[03:40] Guest contributors can bring in new audience members and get you more conversions.</li> <li>[04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well.</li> <li><s

Uploader

melody_bay

Episodes

Content Marketing Doesn't Work The Way You Think | Ep. #676

Nomzy Stholly

6:16