Content Acquisitions Go Parabolic (253)

<p>In episode 253 of <em>This Old Marketing</em>, Joe and Robert kick off the show with <a href= "https://www.wsj.com/articles/roku-nears-deal-to-buy-rights-to-quibis-content-11609725389?fbclid=IwAR0-ewfNnuUknZxr6UX3ELzzuR1I-Gz9CTGIlTj6L0k9Jk3sEKqpRKtylac" target="_blank" rel="noopener">Roku's possible purchase of Quibi content</a> (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.</p> <p>There is a <a href= "https://www.hollywoodreporter.com/news/behind-podcastings-ma-frenzy-easier-to-buy-than-build?fbclid=IwAR1y1Mo4umf8Tr7StV0jM_MyVHkIMPbo9LttgV_zWC1TzYc-nzbg1WVl5XI" target="_blank" rel="noopener">podcasting gold rush</a> and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn't just podcasting, but all <a href= "https://whatsnewinpublishing.com/demand-for-audio-shows-no-signs-of-slowing-down-strategies-publishers-are-using-to-maximize-its-potential/" target="_blank" rel="noopener">audio content</a>. 2021 may be the year of text to audio.</p> <p>Media and content purchases went crazy this week, with <a href= "https://www.prnewswire.com/news-releases/marque-luxury-wholesale-supplier-acquires-popular-resale-blog-closet-full-of-cash-301199463.html" target="_blank" rel="noopener">MARQUE buying Closet Full of Cash</a>, <a href= "https://www.tampabay.com/news/breaking-news/2020/12/21/the-penny-hoarder-acquired-by-sykes-enterprises-in-1025-million-deal/" target="_blank" rel="noopener">Sykes buying The Penny Hoarder</a>, and <a href= "https://nypost.com/2021/01/06/wyndham-destinations-buys-travel-leisure-for-100m/" target="_blank" rel="noopener">Wyndham Destinations buying Travel + Leisure</a>. Is this just the start? Uh...short answer is yes.</p> <p>Rants and raves include a movement from <a href= "https://www.amediaoperator.com/newsletter/lessons-to-learn-from-ww84-launch/" target="_blank" rel="noopener">monthly to quarterly subscriptions</a> and Joe's call for <a