Consumer Behavior & Brand Management, with Steven Silverman

<p style="margin:0in;font-family:Calibri;font-size:11pt;">In this exciting episode, I sat down with <a href='https://www.linkedin.com/in/stevensilverman/'>Steven Silverman, Director of Product Marketing at Advata</a>, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more.</p> <p style="margin:0in;font-family:Calibri;font-size:11pt;text-align:center;"> </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;text-align:center;"><a href='https://youtu.be/zr67ZlcCeHo'>Watch this episode on YouTube! </a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;text-align:center;">Join the discussion below! </p> <p style="margin:0in;text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p style="margin:0in;font-family:arial;font-size:12pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">Have questions about Marketing Analytics? Email Alex at <a href='mailto:alexandersofronas@gmail.com'>alexandersofronas@gmail.com</a></p> <p style="margin:0in;font-family:arial;font-size:12pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">Looking for a new job in tech? <a href='https://www.barnesandnoble.com/w/hired-alexander-sofronas/1138596296'>Buy Alex's book HIRED at Barnes &amp; Noble!</a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"><a href='https://app.podscribe.ai/series/1200109'>Click Here for Transcribed Episodes of Marketing x Analytics</a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">All view are our own.</p>