Connection That Converts Day Two

<div class="_2cuy _3dgx _2vxa">Hey hey hey!!! It's day TWO of the Connection That Converts Challenge!</div> <div class="_2cuy _3dgx _2vxa"> </div> <div class="_2cuy _3dgx _2vxa">Yesterday we talked about the importance of knowing who our ideal client is - once we really figure out who it is we are speaking to it makes calling them in a breeze! <span class="text_exposed_show"><br /> <br /> <span class="_4yxo">Then you can let your content WORK for you as you unleash the magical powers of attraction marketing.</span></span></div> <div class="text_exposed_show"> <div class="_2cuy _3dgx _2vxa"> </div> <div class="_2cuy _3dgx _2vxa">Now that we have clarity around WHO it is time to talk about WHERE.</div> <div class="_2cuy _3dgx _2vxa"> </div> <div class="_2cuy _3dgx _2vxa">Where are you currently creating content and showing up? Where are you focusing your time and energy and what results is that bringing in?</div> <div class="_2cuy _3dgx _2vxa"> </div> <div class="_2cuy _3dgx _2vxa"><span class="_4yxo">You can create THE. MOST. EPIC. CONTENT. ON. THE. PLANET. But it doesn’t do anything if it doesn’t reach your ideal client.</span></div> <div class="_2cuy _3dgx _2vxa"> </div> <div class="_2cuy _3dgx _2vxa">It is imperative that we make consuming our content one of the <span class="_4yxp">easiest</span> parts of their day. When we can master this it will allow us to connect on deeper levels with our audience and strategically move them through a process to turn them into clients. When they become our clients they experience massive breakthroughs, transformations, and results!</div> <div class="_2cuy _3dgx _2vxa"> </div> <div class="_2cuy _3dgx _2vxa">Here is an example:</div> <div class="_2cuy _3dgx _2vxa">Let’s say that you wrote the most perfect blog post. You touched on their pain points, transformation, gave them the great free value that will lead them to wanting more.</div> <div class="_2cuy _3dgx _2vxa"> </div> <div class="_2cuy _3dgx _2vxa">But then no one ever reads it.</div> <div class="_2cuy _3dgx _2vxa"> <