Connecting With Senior Patients Online (#91)

<p>The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source of healthcare information for this key audience. Join Michael and Scott as they dig into stats about how seniors are more confident online, as well as how to communicate with them in your practice’s digital outreach as a result. </p><p>This conversation is brought to you by <a href="https://www.p3practicemarketing.com/" rel="noopener noreferrer" target="_blank">P3 Practice Marketing</a>, online marketing for orthopedic, spine, and neuro practices. <a href="https://www.p3practicemarketing.com/word-of-mouth-quiz/" rel="noopener noreferrer" target="_blank">Take this short quiz</a> to think through your practice’s approach to word of mouth and what next steps might look like. </p><p>Articles referenced in the show: </p><ul><li><a href="https://www.nngroup.com/articles/usability-for-senior-citizen/" rel="noopener noreferrer" target="_blank">Usability for Seniors: Challenges and Changes</a>, Nielsen Norman Group</li><li><a href="https://apnews.com/article/online-shopping-eases-isolation-adults-c3eec2b46e0870cf693d29606daf4f56" rel="noopener noreferrer" target="_blank">Never too late: Pandemic propels older shoppers online</a>, Associated Press </li><li><a href="https://www.ericsson.com/en/blog/2021/1/seniors-and-technology-during-covid" rel="noopener noreferrer" target="_blank">Seniors and technology during Covid-19: the latest insights</a>, Ericcson </li><li><a href="https://www.mobihealthnews.com/news/survey-shows-seniors-are-embracing-technology-and-telehealth-during-pandemic" rel="noopener noreferrer" target="_blank">Survey shows seniors are embracing technology and telehealth during pandemic</a>, MobiHealthNews</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-ou