Conflict-free Engagement Rings - Krish Himmatramka - Founder of Do Amore

<p>In today&apos;s episode, I speak to Krish Himmatramka, the founder of Do Amore, a direct-to-consumer startup that sells engagement rings with conflict-free diamonds. Each ring also funds water projects, which can be traced using GPS coordinates and photos that prove there&apos;s an actual impact.<br/><br/>EPISODE HIGHLIGHTS<br/>[01:05] Krish&apos;s Journey<br/>[03:47] How the Water Project Happened<br/>[07:50] Approaching Do Amore with Traceability<br/>[11:56] Verifying source and responsibility of Diamonds/Gold<br/>[15:01] Outsourcing Lab Created Diamonds<br/>[16:14] Future for mined Diamonds<br/>[17:26] The Journey of a Diamond<br/>[22:07] Blockchain Tracking<br/>[25:17] Hardest lesson building the company<br/>[29:49] Acquiring first customers<br/>[32:15] Current playbook<br/>[34:52] Marketing and growth channels on Organic SEO<br/>[36:16] The Future of Do Amore<br/>[38:20] Way to change big companies<br/>[29:49] Acquiring first customers<br/>[32:15] Current playbook<br/>[34:52] Marketing and growth channels on Organic SEO<br/><br/><br/>KEY LESSONS &amp; QUOTES<br/><br/><br/>&quot;The hardest thing I learned is that social impact can only take you so far. To really succeed, you have to go beyond it.&quot; [25:23]<br/>&quot;When you have so much passion for something, It&apos;s very easy to only care about that. But the thing is most of your consumers might not.&quot; [26:41]<br/>“We got our very first customers by doing things that we didn’t expect to scale” [30:49]<br/>“My biggest lesson from starting as a company that had to be profitable was knowing that to really make the mission work, the economics of scale had to work.” [34:09]<br/><br/>Never miss an episode<br/>Support the show<br/><br/><br/><br/></p><a rel="payment" href="https://www.buymeacoffee.com/impacthustlers">Support the show</a>