Conferences Are Going to Lose You Money Unless You Follow This Checklist | Ep. #478

Nomzy Stholly

6 min

Investing & Markets

Description

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the importance of getting help when planning and running a conference, and why your should focus on building relationships rather than making money. <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: Conferences Are Going to Lose You Money Unless You Follow This Checklist</li> <li>00:34 – Map out how much the venue is going to cost you. <ul> <li>00:45 – For their Marketing School Live event they wound up booking one that costs $2,500 instead of a free one because the venue took care of everything.</li> <li>01:20 – If they’d used the free venue, it would have been an inferior experience for the guests.</li> </ul> </li> <li>01:29 – You need to have contingencies for how you’re going to get attendees. <ul> <li>01:40 – Email blast only works if you’ve segmented your list.</li> <li>01:50 – Partner up with other organizations in the area to get more attendees.</li> <li>02:20 – Invite people from your Meetup group.</li> <li>02:39 – Use ads.</li> <li>02:45 – Use <a href= "https://www.dux-soup.com/">Dux-Soup</a>, an automation tool where you can, for example, hit up all your contacts with “marketing” in their title.</li> </ul> </li> <li>03:05 – You’ll lose money if you don’t create the right experience because over time people will come to know you as someone who hosts bad e

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Episodes

Conferences Are Going to Lose You Money Unless You Follow This Checklist | Ep. #478

Nomzy Stholly

6:53