Complex's Rich Antoniello's recipe for media in crisis: 'Brand plus brains plus balance sheet'

For publishing companies to survive a global crisis like the one we're in, Complex Networks CEO Rich Antoniello's formula is "brand plus brain plus balance sheet." Antoniello is no stranger to tough times in media. He stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. "We have no idea when the virus is going to slow down in the United States," Antoniello said. "And we have no idea what the financial impact is going to be."