Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why

Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. <br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>