COMMUNITY MANAGER VS. SOCIAL MEDIA MANAGER : WHICH HIRE IS RIGHT FOR YOUR BUSINESS?

<p>#socialmediamanager #communitymanager #business #marketing</p> <p>Many of you are <a href="https://www.digitalmarketer.com/hire-a-marketing-team/">growing your team</a>, and have figured out the importance of hiring the correct person for the correct job.</p> <p>Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental.</p> <p>Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time.</p> <p>Identifying the difference is as easy as answering one simple question:</p> <p>Who is your [social media/community] manager talking to?</p> <p>If you can’t define who your new hire is talking to, chances are that position is not well defined, and it should be fleshed out a little more.</p> <p>#socialmediamanagers and #communitymanages both strive to provide a human element to a company’s online presence and can often use the same social media platform to do so… but when push comes to shove, they speak to entirely different groups.</p> <p>#socialmediamanagers speak to an audience on behalf of your company…</p> <p>An <em>audience</em> as a specific group of people who are targeted recipients of your message.</p> <p>#communitymanages, on the other hand, speak to… well… your community!</p> <p>A community is “a specific group of people who have developed relationships around a strong common interest.”</p> <p>Let’s dive a little deeper into this, shall we?</p> <h2>#communitymanages: what they do</h2> <p>A #communitymanage’s main function is to create a healthy environment for members to connect with each other and facilitate, strengthen, and those relationships. Their job isn’t to directly broadcast #marketing messages, but to help members talk to each other.</p> <h2>What a #socialmediamanager does</h2> <p>#socialmediamanagers specialize creating a strong online presence for a brand by creating, distributing, and curating engaging content for an audience. Their main role is to c