Community: Just using your Email Marketing to build Community with Katie Skelton

<p>Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest!</p><p>&nbsp;In this episode we discuss:</p><ul><li>What you need to know about frequency and spam emails</li><li>Debunking the idea that email is a one-way communication tool</li><li>Master your short form content</li><li>The metrics spreadsheet Katie uses</li><li>Why unsubscribers can still be fans of your business</li></ul><br/><p><p class="tdfocus-1677162243118">Join our brand new 'Chloe's eCommerce Club' here &gt;&gt; <a href="https://keepopt.com/club" rel="noopener noreferrer" target="_blank">https://keepopt.com/club</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank" class="tdfocus-1689246876749">https://keepopt.com/sponsor</a></p> </p>