Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas

<p>Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women.&nbsp;She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.</p><p>In this episode we discuss:</p><ul><li>The key considerations and challenges in choosing the right platform</li><li>Treating all participants equally in a customer community</li><li>Overcoming the negative perception of Facebook</li><li>How to enhance your products and services from community feedback</li><li>How to not be overly-commercial in your community messaging</li></ul><br/><p><p class="tdfocus-1677162243118">Join our brand new 'Chloe's eCommerce Club' here &gt;&gt; <a href="https://keepopt.com/club" rel="noopener noreferrer" target="_blank">https://keepopt.com/club</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank" class="tdfocus-1689246876749">https://keepopt.com/sponsor</a></p> </p>