Communicating Your Value through Pricing with Chris Barth

<p><strong>Chris Barth</strong> <span style="font-weight: 400;">is currently the Vice-President of Pricing at Pitney Bowes Commerce Services. He used to be the Vice President of Finance Operations at Newgistics.</span></p> <p><span style="font-weight: 400;">In this episode, Chris talks about how to sell on value, matching the markets’ needs with a solution and tying it up with an appropriate and justifiable price.</span></p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Learn how to bring salespeople to sell on value and at price points that make sense in the market</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out how to articulate value and translate it to price</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out a commission algorithm that makes salespeople earn more when selling on value but earns lower when selling below the target price</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Really understanding what you're trying to do as a business has many functions of what they're working on, what's on their roadmap. And ultimately, how is that translating into the pricing and that story that you're trying to communicate to your customers through your sales team.”</strong></p> <p><em><span style="font-weight: 400;"> - Chris Barth</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 400;"> insider.championsofvalue.com</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Topics Covered:</strong></p> <p><span style="font-weight: 400;">01:18 - How his pricing career started with D