College Basketball Dominates NBA TV Ratings

<p>NBA TV ratings have been struggling all season. Even though the NBA is experiencing a slight increase in TV ratings compared to last season...the NBA audience is still low in comparison to past years.</p> <p>We compare NBA TV ratings last week to ratings for NCAA conference tournaments in college basketball. We show how NCAA conference tournaments doubled...and in some cases tripled the NBA audience. </p> <p>We explain why the NBA is struggling...and how there isn't a superstar waiting to boost the NBA once LeBron James retires.</p>