Colleen Craig / Wyman's Blueberries

<p>Our latest guest, Colleen Craig, has an infectious energy that will get you very excited about the world of Wild Blueberries. It isn’t every day that you get to hear from someone managing the work for a fourth generation, family owned business that is absolutely killing it in their category.</p><p><strong>00:17 </strong>- Colleen Intro</p><p><strong>00:55</strong> - History with Oscar Meyer</p><p><strong>03:57</strong> - What did you learn from all the food experiences</p><p><strong>05:20</strong> - Food Universities encompassing the brand and how that would apply to Wyman’s</p><p><strong>07:05</strong> - History of Wyman’s</p><p><strong>08:47</strong> - Wyman’s wild blueberries in lots of products</p><p><strong>10:24</strong> - How is working for a family owned company different</p><p><strong>12:43</strong> - The mission of Wyman’s</p><p><strong>16:16</strong> - How is Wyman’s integrated into foodie scene</p><p><strong>19:03</strong> - How does marketing change for a behind the scenes company</p><p><strong>21:58</strong> - How do you win the sale over Dole</p><p><strong>25:24 </strong>- Are fresh blueberries biggest competitor</p><p><strong>26:45</strong> - Wyman’s truck and jingle</p><p><strong>30:44</strong> - Wyman’s promoting other types of fruit in business</p><p><strong>31:42</strong> - How the harvest gets affected by temperature</p><p><strong>36:45</strong> - One sentence brief</p><p><strong>38:07</strong> - Brand articulation</p><p><strong>40:25</strong> - What cocktail is Wyman's</p>