Cold vs Warm Messaging Strategies to Optimize Lead Generation

<p>Apply for The Personal Trainers Business Incubator:</p> <p>https://zakkcolburn.typeform.com/to/UDoxri</p> <p>Instagram: https://www.instagram.com/zakkcolburn/</p> <p>YouTube: https://www.youtube.com/c/ZakkColburn/videos</p> <p>The Journey Podcast: https://open.spotify.com/show/6T4hYvQB8CAVzpXn6tLzVm</p> <p>My Book Cutting Strings on Amazon: &nbsp;&nbsp;&nbsp;&nbsp;https://www.amazon.com/gp/product/B0933MQRCZ?pf_rd_r=AKKS5XHRQV63Z1FVP9A7&amp;pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&amp;pd_rd_r=972d9327-8a84-44ca-9bb1-a1fa78ec2cf2&amp;pd_rd_w=oYdeY&amp;pd_rd_wg=RZ2Xw&amp;ref_=pd_gw_unk</p> <p><br></p> <p>I want to talk about the difference between approaching cold leads and &nbsp;the difference between approaching warm leads. When you are building a &nbsp;coaching business, you need to generate leads for your business and a &nbsp;lead is any potential person who is interested in your offer or anybody &nbsp;who could be a potential customer. If you're on Instagram, someone who &nbsp;asked you a question saying how does your coaching work, is a potential &nbsp;lead because they are interested in your offer and they could &nbsp;potentially become a customer. The name of the game for fitness coaching &nbsp;and building a coaching business is to learn how to generate leads, get &nbsp;them into your sales process, and then close them as customers so &nbsp;you’ll have a consistent process to essentially just fill up your &nbsp;roster. A Cold Lead is someone who's not familiar with who you are. &nbsp;They're total strangers. Now a warm lead is someone who does know who &nbsp;you are. Maybe they saw some of your content. They've seen you online, &nbsp;they've heard about you, and so they warmed up to you. The question here &nbsp;is what is the approach to take with cold and warm lead? You have to &nbsp;realize that with cold and warm leads, they have a different &nbsp;relationship to who you are. Each one is going to take a different &nbsp;approach. A warm lead, someone who already knows who you are, is going &nbsp;t