Coca-Cola’s Greatest Mistake | Strategic Retreat | 4

<p>n the aftermath of the New Coke rollout, Coca-Cola chairman Roberto Goizueta deals with an onslaught of bad press, angry phone calls and nasty letters from Coke fans who want their old soft drink back. In this moment of crisis, Roberto sees opportunity in adversity and uses data as a weapon to fight back.</p><p>To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: <a href="https://wondery.app.link/businessmovers" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businessmovers</a>.</p><p>Support us by supporting our sponsors!</p><p><strong>Pitney Bowes</strong> - Go to <a href="http://pb.com/movers" rel="noopener noreferrer" target="_blank">pb.com/<strong>movers</strong></a><strong> </strong>to access this special offer for a FREE 30-day trial&nbsp;<strong>PLUS </strong>a FREE 10-pound scale to get started. </p><p><strong>Babbel</strong> - When you&nbsp;purchase of a&nbsp;3-month <strong>Babbel&nbsp;</strong>subscription, you’ll get an additional 3 months for FREE. That’s 6 months,&nbsp;for the price of 3! Just go to&nbsp;<a href="http://BABBEL.com" rel="noopener noreferrer" target="_blank"><strong>BABBEL.com</strong></a><strong> </strong>and use promo code&nbsp;<strong>MOVERS</strong>. </p><p><strong>Talkspace</strong> - To match with a licensed&nbsp;therapist today, go to <a href="http://Talkspace.com" rel="noopener noreferrer" target="_blank">Talkspace.com</a> or download the app. Make sure to use the code&nbsp;<strong>MOVERS </strong>to&nbsp;get $100 off of your first month and show your support for the show.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>