Coca-Cola’s Greatest Mistake | Don't Blink | 3

<p>As Roberto and the Project Kansas team work in secret to launch New Coke, PepsiCo’s CEO Roger Enrico gets ready to fight back. In the aftermath of New Coke’s launch, Enrico launches a counter attack in the media that he hopes will put an end to the Cola Wars and make PepsiCo the victor.</p><p>To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: <a href="https://wondery.app.link/businessmovers" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businessmovers</a>.</p><p>Support us by supporting our sponsors! </p><p><strong>ZipRecruiter</strong> - Try ZipRecruiter&nbsp;<strong><em>FOR FREE </em></strong>at <a href="http://ZipRecruiter.com/movers" rel="noopener noreferrer" target="_blank">ZipRecruiter.com/<strong>movers</strong></a><strong>.</strong></p><p><strong>NetSuite</strong> - Let NetSuite show you how they’ll benefit your business with a FREE Product Tour at <a href="http://NetSuite.com/MOVERS" rel="noopener noreferrer" target="_blank">NetSuite.com/MOVERS</a>.</p><p><strong>Best Fiends</strong> - Download&nbsp;<em>Best Fiends </em>FREE today on the Apple App Store or Google Play. </p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>