CO2 vs Dollars - Which Units Best Motivate People to Change? April Xiaojing Xu PhD Ep10

<p>In this video, I interview Xiaojing April Xu Ph.D. about what it takes to motivate people to do eco-friendly things. It turns out that it’s often not what you think it is. We talk about interesting phenomena like the Value-Action-Gap, The Crowd-Out Effect, and whether financial or environmental information is more motivating to get people to change. Xiaojing April Xu conducts post-doc research in the behavioral science of energy efficiency at The University of Tennessee.</p> <p><br></p> <p>Sign up to join the live group calls at <a href="http://katiepatrick.com/fitbit">katiepatrick.com/fitbit</a>.</p> <p><br></p> <p><strong>Follow Katie Patrick</strong></p> <p><a href="https://amzn.to/2Z4jivL">Get a copy of <em>How to Save the World</em> on Amazon</a></p> <p><a href="https://katiepatrick.com/">katiepatrick.com</a></p> <p><a href="https://twitter.com/katiepatrick">Twitter @katiepatrick</a></p> <p><a href="https://www.instagram.com/katiepatrickhello/">Instagram @katiepatrickhello</a></p> <p><a href="https://www.linkedin.com/in/katie-patrick-4474499/">LinkedIn</a></p> <p><strong>Support the podcast</strong></p> <p>Contribute a monthly donation at <a href="https://patreon.com/katiepatrick">patreon.com/katiepatrick</a> to help me continue to make these episodes possible.</p> <p>Thank you to&nbsp;Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx</p>